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Warm sunshine, the waves whispering cheerfully, the season of vacations, summer
At The Hyundai Seoul, we are presenting a summer market themed after the enchanted island of Maui in Hawaii together with global artist Steven Harrington.
Introducing a special Hawaii pop-up you can only find at The Hyundai Seoul, the largest lifestyle department store in Seoul! 🏄♀️
The Hyundai SeoulㅣBusiness Information
- Department store hours: Monday-Thursday 10:30-20:00 / Friday-Sunday 10:30-20:30
- Restaurant hours: Monday-Sunday 10:30-22:00
- Address: 108 Yeoui-daero, Yeongdeungpo-gu, Seoul, The Hyundai Seoul
- Official website
The Hyundai SeoulㅣMaui Summer Market
☀️ Hu‘I Hu‘I Maui 🍃
The cool breeze blowing from Maui
Experience the relaxed vibe of Maui, Hawaii at our summer market.
Enjoy a special summer moment in a space filled with refreshing breezes and vibrant scents, as if strolling along the beach!
- Period : ~ August 17, 2025 (Sun)
- Location : The Hyundai Seoul 5F Sounds Forest
- Main Attractions
- Handmade accessories and locally crafted Hawaiian shirts
- Hawaiian food and tropical fruit beverages
- Authentic hula performance | July 19 (Sat), July 26 (Sat) (next to the escalator)
The Hyundai Seoulㅣ2025 Summer Market Tour
※ Participating brands may vary depending on the event period.
Fashion |
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Food |
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Lifestyle |
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Fashion
PEER
Summer street fashion selection featuring resort vibes from OAS, HUNZA G, and more
* Brand: COLECOLE, NEW AMSTERDAM SURF, BELLEROSE, OSTRYA, etc.
LITTLE RIDDIE
An American-style select shop where you can find unique and diverse accessories, as if discovered at a local market or vintage shop in the US.
BIGWAVE COLLECTIVE
A fashion & lifestyle brand featuring graphics inspired by Hawaii and summer vibes
COLOMBIA ROCKS CAFE
Cheerful and colorful mood Colombian handmade mochila bag
BOARDRIDERS
Global surfing/swimwear brands such as Quiksilver, Billabong, and Roxy
TWO PALMS
The original Hawaiian shirt, which began fabric production in a small warehouse in Hawaii in 1989
PUA ALOAH
A native-style brand for people who enjoy hula dancing and the Hawaiian lifestyle
PESCE
An upcycled brand connecting daily life and surfing with a sense of style
mele lila
Premium yoga/hula wear that captures the mood of a resort and accompanies the joyful moments of life
Food
Hawaii Kim
Hawaiian musubi and foods capturing the local taste and vibe
Hawaiian Paradise Coffee 
Luxury Kona coffee used in 5-star hotels in Hawaii
Lifestyle
MCRN
Colorful and stylish phone accessories for people who enjoy everyday life as if they were traveling
ctrl alt happy
A living goods brand curated by moms and dads who look forward to birthdays all year round, offering cute and useful items
AINOHEA
Beauty brand using Hawaiian vegan ingredients
BOOIE Camera
A retro toy camera that lets you capture travel memories
my choi
Shoe Charm Custom Accessories That Give You Vacation Vibes
HEX
Sensational design and solid quality ukuleles and mini guitars
Merry Friday
Lovely design Beach blanket
Hyundai Department Store Pangyo
Hu‘I Hu‘I Maui Special Exhibition
[Image Slider] 
Pangyo store 10th anniversary celebration: a large-scale artwork (9m) and exhibition by Steven Harrington will be showcased.
Through artwork and spatial design that cheerfully captures the scenery of Maui in the artist's unique style
Experience the most unique vacation in the city.
- Period : Until August 31, 2025 (Sun)
- Location : Hyundai Department Store Pangyo 9/10F
About the Author
Steven Harrington
Steven Harrington is an LA-based visual artist and the official emblem designer for the 2028 LA Olympics, well known for his works that feature California's unique psychedelic pop aesthetic. 
The artist has built a unique body of work based on intense and vibrant colors inspired by California's landscapes and culture, and is showcasing creative design projects through collaborations with numerous global brands.
Space Information
Space 1. MAUI MELLO
A romantic story enjoying a vacation on the magical island of Maui9-meter-tall giant air balloon exhibition
Space 2. Scenery Wall
A relaxing space capturing the vibrant landscapes of Maui Island—where nature, culture, and music abound—through the eyes of the artist
Space 3 / 4. Maui Photo Zone, Object Exhibition
A photo zone where you can capture the artist's artwork with the relaxed 'Melo' enjoying vacation,
and an exhibition space where you can view two pieces from the artist's signature 'Melo' series and nine sculptural objects
